Live nation media & sponsorships
We talk to fans When
they’re truly listening
Live nation media & sponsorships
We talk to fans When they’re truly listening
We talk to fans When
they’re truly listening
discover more 
What we do
Live experiences connect with consumers like nothing else can.
Our Media and Sponsorships team harnesses the power of live to help more than 1,000 brand partners solve their toughest business challenges. From developing custom creative to bringing ideas to life at the world’s most exciting festivals and venues, we handle every step in the process. Together with our clients, we push the boundaries of creativity, enhance the fan experience, and move music culture forward.
90% of fans welcome brands
– 2018 Live Nation Global Live Music Experience Study
35K+
Concerts
98M
Annual Fans
200+
Venues
100+
Festivals
80M+
Monthly Uniques
+MORE
Our capabilities
STRATEGY & CREATIVE
Collaborating with brands to create a compelling, authentic, and distinct voice in music culture.
ARTIST RELATIONS
With 4,000 Live Nation artists touring a year, we manage every aspect of the process so our clients can accomplish their goals.
Original & Branded Content
From live streams, interviews, and behind-the-scenes stories to VR, AR, 360, and onsite capture.
EXPERIENTIAL PRODUCTION
We design and produce impactful custom events, festival activations and unique experiences that bring brands and fans together where it matters most!
Promotions & Product Design
Groundbreaking in-house design steeped in music culture and turnkey promotional programs from concert cash to flyaways.
DIGITAL MEDIA
Targeted, measurable amplification through 80M monthly uniques across 100 influential media destinations.
Fan Intelligence & Measurement
Uncovering cultural insights “in the wild” and helping brands prove Experience ROI through both digital and physical worlds.
PUBLIC RELATIONS
Headline-making work that brings brands deeper into culture and closer to their fans.
We know fans
Live Nation released our largest ever global study on live
music – and the findings confirm the unique power and
effectiveness of the medium. While technology has made it
easier than ever to connect TO people, it is harder than
ever to connect WITH people.
Live music is the antidote.
Global Fan Study Highlights
73%
of participants stated that now, more than
ever, they want to experience real life
rather than digital life.
67%
of global audiences say the more
emotionally engaged they are, the more
open they are to new ideas.
61%
of live music goers are 4x more likely to be
micro-influencers.
Learn more about building connections
with live music fans.
In the News
See the latest from our award-winning brand work.
Our partners
