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Live nation media & sponsorships

We talk to fans When

they’re truly listening

Live nation media & sponsorships

We talk to fans When they’re truly listening

We talk to fans When

they’re truly listening

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What we do

Live experiences connect with consumers like nothing else can.

Our Media and Sponsorships team harnesses the power of live to help more than 1,000 brand partners solve their toughest business challenges. From developing custom creative to bringing ideas to life at the world’s most exciting festivals and venues, we handle every step in the process. Together with our clients, we push the boundaries of creativity, enhance the fan experience, and move music culture forward.

90% of fans welcome brands

– 2018 Live Nation Global Live Music Experience Study

35K+

Concerts

93M

Annual Fans

200+

Venues

100+

Festivals

80M+

Monthly Uniques

+MORE

Our capabilities

STRATEGY & CREATIVE

Collaborating with brands to create a compelling, authentic, and distinct voice in music culture.

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ARTIST RELATIONS

With 4,000 Live Nation artists touring a year, we manage every aspect of the process so our clients can accomplish their goals.

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Original & Branded Content

From live streams, interviews, and behind-the-scenes stories to VR, AR, 360, and onsite capture.

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EXPERIENTIAL PRODUCTION

We design and produce impactful custom events, festival activations and unique experiences that bring brands and fans together where it matters most!

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Promotions & Product Design

Groundbreaking in-house design steeped in music culture and turnkey promotional programs from concert cash to flyaways.

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DIGITAL MEDIA

Targeted, measurable amplification through 80M monthly uniques across 100 influential media destinations.

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Fan Intelligence & Measurement

Uncovering cultural insights “in the wild” and helping brands prove Experience ROI through both digital and physical worlds.

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PUBLIC RELATIONS

Headline-making work that brings brands deeper into culture and closer to their fans.

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We know fans

Live Nation released our largest ever global study on live
music – and the findings confirm the unique power and
effectiveness of the medium. While technology has made it
easier than ever to connect TO people, it is harder than
ever to connect WITH people.

Live music is the antidote.

Global Fan Study Highlights

73%

of participants stated that now, more than
ever, they want to experience real life
rather than digital life.

67%

of global audiences say the more
emotionally engaged they are, the more
open they are to new ideas.

61%

of live music goers are 4x more likely to be
micro-influencers.

Learn more about building connections
with live music fans.

Our partners

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