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Digital & Social Media

Being part of the fan’s everyday life

Being part of
the fan’s
everyday life

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Our digital ecosystem spans all things live… from search and discovery to ticketing to setlists to editorial. Live Nation speaks to the most scalable audience of live entertainment fans all year long.
Live Nation For Brands - Digital & Social Media

Digital media

Live Nation offers standard and custom ad
opportunities across screens, for both display
and video, across our network of owned and
operated and partner sites.

From direct buys to programmatic, our offerings are
strategically deployed on behalf of brands to reach the
right audiences at the right time, making an impact where
and when it matters most.

Live Nation For Brands - Digital & Social Media
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Live Nation For Brands - ticketmaster
Live Nation For Brands - setlist
Live Nation For Brands - mega country
Live Nation For Brands - ones to watch
Live Nation For Brands - bands in town
Live Nation For Brands - digital logos

And over 40 festival websites & mobile apps

The work

Social & Proximity
Marketing

Live Nation’s Social & Proximity products combine social
partners, proprietary technologies and smart location-based
marketing capabilities to target relevant fans before, during and
after any event, wherever they consume media.

SUBWAY WRAP
STATION

We used our proprietary influencer matching tool and enlisted
social influencer Matt Cutshall to attend the Subway
activation at Music Midtown. Together they created
engaging content during and after the event.

Live Nation For Brands - Paypal innings

PAYPAL RFID
CASHLESS FESTIVALS

At three of Live Nation’s marquee festivals, PayPal
integrated with Front Gate’s cashless platform to offer
users special offers, ticket sales and cashless payments
using RFID technology.

GOOGLE PIXEL 3
FESTIVAL LAUNCH

Live Nation tapped our proprietary social listening tool to help
Google Pixel communicate directly with the most relevant and
influential festival attendees to drive onsite visits.

Live Event Fan Data

Fanbase by Live Nation is the world’s largest
live event fan database.

Through Fanbase, we enable marketers to leverage Live
Nation’s unparalleled audiences for targeted marketing,
research & insights.

Live Nation For Brands - bin

Standard & Custom
Audience Profiles

Live Nation For Brands - bin

Digital Media Ad
Targeting

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Fan Insights

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Database
Integrations