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Digital & Social Media

Being part of the fan’s everyday life

Being part of
the fan’s
everyday life

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Our digital ecosystem spans all things live… from event search and discovery to ticketing and setlists. Live Nation speaks to the most scalable audience of live entertainment fans all year long.
Live Nation For Brands - Digital & Social Media

Digital media

Live Nation offers standard and custom ad
opportunities, throughout our network of owned and
operated and partner sites.

From direct buys to programmatic, our offerings are
strategically deployed on behalf of brands to reach the
right audiences at the right time, making an impact where
and when it matters most.

Live Nation For Brands - Digital & Social Media
Live Nation For Brands - digital logos

And over 40 festival websites & mobile apps

The work

Social & Proximity
Marketing

Live Nation’s Social & Proximity products layer our first
party audience data onto social platforms and use smart
location-based technology to target relevant fans before,
during and after any event, wherever they consume media.

Chateau Ste. Michelle

Chateau Ste. Michelle, official wine sponsor of Live Nation,
partnered with The Live Nation Influencer Network to
promote the brand at Two Step Inn, Governors Ball,
iii Points festivals, plus five local amphitheaters
in the U.S. In total, eight LNIN influencers attended
the festivals, engaged with the brand via their onsite
activation, and raised awareness of how Chateau
Ste. Michelle wines can be enjoyed at high-energy
events. Chateau Ste. Michelle ran a 2-month campaign
utilizing Click to Cart capabilities through Instacart.
Campaign reached shoppers (modeled via Live Nation
first-party audiences) with a ‘SHOP NOW’ creative
message, encouraging users to add CSM products to
their shopping carts.

The partnership resulted in 8.2MM+ impressions,
1M+ engagements, and more than 45K link clicks
to the Chateau Ste. Michelle VIP Ultimate Concert
Experience sweepstakes page.

Dunkin’

This year, Dunkin’ partnered with our Last2Leave
Creator House to promote the brand across five
different music festivals — Tortuga, Boston Calling,
Roots Picnic, Governors Ball, and Lollapalooza.
L2L creators visited each festival’s onsite Dunkin’
activation where they enjoyed unique iced coffee
flavors, munchkin samples, photo ops, and activities
like makeup touch-up and refresh stations.

The partnership resulted in 12MM+ impressions shared
across 100 pieces of content on the creators’
TikTok/Instagram handles to their 16MM+ combined
followers.

SUBWAY WRAP
STATION

We used our proprietary influencer matching tool and enlisted
social influencer Matt Cutshall to attend the Subway
activation at Music Midtown. Together they created
engaging content during and after the event.

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PAYPAL RFID
CASHLESS FESTIVALS

At three of Live Nation’s marquee festivals, PayPal
integrated with Front Gate’s cashless platform to offer
users special offers, ticket sales and cashless payments
using RFID technology.

GOOGLE PIXEL 3
FESTIVAL LAUNCH

Live Nation tapped our proprietary social listening tool to help
Google Pixel communicate directly with the most relevant and
influential festival attendees to drive onsite visits.

Live Event Fan Data

Live Nation enables marketers to connect
with live entertainment fans thru data-driven services

For example, marketers can:
• Identify fans and target audiences via our insights dashboards
• Activate targeted marketing with proprietary audience segments
• Evaluate campaign effectiveness with our suite of measurement tools

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Standard & Custom
Audience Profiles

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Digital Media Ad
Targeting

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Fan Insights

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Database
Integrations