Digital & Social Media
Being part of the fan’s everyday life
Being part of
Our digital ecosystem spans all things live… from search and discovery to ticketing to setlists to editorial. Live Nation speaks to the most scalable audience of live entertainment fans all year long.
Live Nation offers standard and custom ad
opportunities across screens, for both display
and video, across our network of owned and
operated and partner sites.
From direct buys to programmatic, our offerings are
strategically deployed on behalf of brands to reach the
right audiences at the right time, making an impact where
and when it matters most.
And over 40 festival websites & mobile apps
Social & Proximity
Live Nation’s Social & Proximity products combine social
partners, proprietary technologies and smart location-based
marketing capabilities to target relevant fans before, during and
after any event, wherever they consume media.
We used our proprietary influencer matching tool and enlisted
social influencer Matt Cutshall to attend the Subway
activation at Music Midtown. Together they created
engaging content during and after the event.
At three of Live Nation’s marquee festivals, PayPal
integrated with Front Gate’s cashless platform to offer
users special offers, ticket sales and cashless payments
using RFID technology.
GOOGLE PIXEL 3
Live Nation tapped our proprietary social listening tool to help
Google Pixel communicate directly with the most relevant and
influential festival attendees to drive onsite visits.
Live Event Fan Data
Fanbase by Live Nation enables marketers to connect
with live entertainment fans thru data-driven services.
With Fanbase by Live Nation, marketers can:
• Identify fans and target audiences via our insights dashboards
• Activate targeted marketing with proprietary audience segments
• Evaluate campaign effectiveness with our suite of measurement tools