Strategy & Creative
MAKING FANSOF BRANDS
We don’t believe in traditional sponsorships. We believe in strategic partnerships that solve real problems for our clients and forge meaningful, long-term relationships with their consumers. We give brands a role in music culture and establish an authentic language to communicate with fans through impactful creative work.
Rémy Producers Series:
A 360-degree experiential platform for
Rémy Martin kicked off with a nationwide search to award
the country’s hottest aspiring producer with a featured
vocal performance by Big Sean & a studio mentorship from
Mustard. The Co-Sign showed up at multiple touch points
throughout the fan journey, and was promoted in custom
retail packaging, branded content & experiences.
GOOGLE PIXEL 3
To launch the groundbreaking Google Pixel 3, our partner
agency, GreenLight Media & Marketing, created a role
for Google within music culture by developing a multi-festival
platform to introduce the powerful new features to festival
fans globally. A series of custom installations were created
to elevate the fan experience and give each feature a
stage to shine.
CITI SOUND VAULT
To reinforce Citi’s unparalleled access in music culture, we
created a new live music platform giving Citi Cardmembers
access to arena level artist performances in intimate
venues during music’s biggest week and beyond. In its 3rd
consecutive year, this platform has brought fans closer to
their favorite artists than ever before.
As part of the Live Nation family, GreenLight specializes in branded
content and experiences that create culture. Our innovative agency
model combines strategy and creative development with full production
and media capabilities to deliver award-winning work for clients that
moves the needle both culturally and for their business.