Original & Branded Content

Be part of the story

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Be a part of the story
Live experiences are among the most highly anticipated events in consumers’ lives, leaving endless possibilities to tell stories your audiences will seek out—and we put your brand at the center of every story.
Live Nation For Brands - Original & Branded Content

The work

content production

Whether it’s concert and festival livestreams, exclusive
interviews, artist stories, or behind-the-scenes series—in 2D, AR
or VR—we create hundreds of videos each year that are
customized to our partners’ needs.

HBO Game of
Thrones Live
Concert Tour

Live Nation captured all the unique elements that made the
Game of Thrones visually stunning live concert experience
come to life on stage.

Shania Twain
NOW Tour

Live Nation went behind the scenes with global superstar
Shania Twain as she geared up for her highly-anticipated
state-of-the-art tour.

content distribution

With over 700 live concert & festival streams, social stories and
VR/AR experiences, Live Nation’s content distribution team brings
artists and fans together across the globe, through lasting content
that extends the reach and magic of live music.

DISH HomeTown

Live Nation created the music platform, DISH HomeTown,
a celebration of small town America, showcasing a series
of inspiring stories through livestreams and
documentary-style content.


Created exclusively for Hulu, Live Nation produced a VR
docu-series featuring Lil Wayne, Major Lazer, and Phoenix.
The series centered around the artists’ creative inspiration
and provided an intimate look behind the curtain of
their live show.


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Live Nation Video Network is a
premium Multi-Channel Network (MCN) on YouTube.
The Network manages and optimizes independent artist
and label, plus festival and editorial channels,
and provides Live Nation with direct sales right on

Citi Joy ATM

Citi partnered with Live Nation Video Network to put
together pop-up concerts around the U.S. where artists
performed inside bank branches.