Fan Insights & Measurement
Know your fans better
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Our Fan Insights & Measurement team has the unmatched ability to translate human behavior, culture and trends into brand knowledge for our partners. We are a “seat at the table for our fans,” helping brands understand live music goers and develop deep relationships with them. The team’s breadth of expertise covers emerging category exploration, fan co-creations, international quantitative analysis, in-person onsite research, and more to gain a truly holistic view of our audience. We are the voice of our fans.
Live Nation
Sound Board
We manage an invite-only online
community of 15,000 highly engaged live music goers
age 16-49 in the US and UK who keep us on the pulse
and ahead of the curve for our brands.
GEN Z
MILLENNIAL
BLACK
HISPANIC
Category insight
Whatever your industry, we leverage direct access to
millions of fans through our network of venues,
festivals, artists and digital channels to help you
truly understand the mindsets, behaviors and attitudes
of your target audiences.
Source: Custom Live Nation Sound Board Surveys 2022-2023
travel
84% of US LMGs say they like
to travel at every chance they get.
beauty
82% of US LMGs say that attending
a live music event allows them to use
beauty products for self-expression.
style
US LMGs are +50% more likely
than non-LMGs to consider themselves
fashionistas/style setters.
Health & Wellness
72% of US LMGs agree that attending
live music events makes me want to take action
to support my own health and wellness.
alcohol
86% of US LMGs say that they are more
likely to drink an alcohol brand that they
tried at a live music event in their everyday life.
snacking
77% of US LMGs are open to trying
new snacks when at a live music event.
Measurement
Live Nation is leading the industry towards a new way of
measuring experiences that encompass the entire fan journey.
We leverage always-on tools and metrics to quantify outcomes,
evaluate performance, and measure success of investments.
We prove experiential as a medium and showcase the value back
to the brand on a continual basis.
440 Brands Measured in 2023 at Live Nation events
Average Impact for 2023 Sponsors:
- +147% lift in Brand Love
- +123% lift in Better than its Competitors
- +119% lift in is a Brand for Me