Promotions & Product Design
Your product Center stage
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The Live Nation promotions team is dedicated to creating custom promotional platforms for brand partners. Platforms that drive purchase behavior, create brand awareness & loyalty, drive trial, and reward existing & potential customers with music and live event experiences they can’t get anywhere else.
The work
Wrangler
Wrangler hosted a national sweepstakes where fans were
encouraged to enter through a custom-branded microsite
that created a meaningful association between fashion
and music. At the end of the sweepstakes, two lucky
grand prize winners each received a Festival Rock flight
for two to Austin City Limits Music Festival® in Austin, TX.
Bacardi
In 2023, Bacardi hosted a “Concerts for a Year” sweepstakes,
giving away five $3,000 Live Nation gift card prizes to lucky
fans. BACARDÍ leveraged this promotion across social channels,
with email blasts, and at retail with in-store displays.
M&M’s
The M&M’S® Music Lounge was an AR experience where fans could make sweet beats, share their vibe, snag festival swag, and enter for the chance to win a global Festival Rock Flight.
Dunkin’
Dunkin’ hosted a local sweepstakes in the DC, FL, KY, MA, NC, NH, NJ, NY, OH, PA, and VA area where fans were given the chance to win “Concerts and Coffee For A Year” by entering the promotion via a custom Dunkin’ branded microsite. To further enhance the offer entrants, were given a one-time offer of (5) bonus entries in exchange for agreeing to receive Dunkin’-generated
marketing emails.
Red Bull
Limited Edition
Festival Can
We helped Red Bull launch its first-ever limited edition music festival can & 4-pack. The design leverages the IP of some of our biggest partner festivals and celebrates music festivals and the fans who attend them.
Rémy Martin
Limited Edition
Speaker Box
To bring Rémy’s Producers Series music platform to life in retail, our team custom designed & released 100,000 limited-edition black and gold foil boxes that were sold at retail and through eCommerce. Each case featured a built-in amplifier designed to resemble an old-school speaker, inviting consumers to enjoy a bottle of 1738 and toast to success with their own soundtrack.