Public relations
MAKING BRANDS THE HEADLINING ACT
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From messaging and positioning, to media relations and measurement, Live Nation’s Public Relations team designs compelling communication strategies to help brands build reputation around the unforgettable experiences they create for live music fans.
The work
CITI SOUND VAULT
To elevate Citi’s reputation in front of the music industry and
music-lovers alike, we leveraged our relationships with
national and local media to share the story of Citi Sound
Vault during music’s biggest week. Live Nation reinforced
Citi’s unparalleled access to once-in-a-lifetime artist
experiences by securing press placements in publications
including Billboard, Variety, and Rolling Stone.
RÉMY PRODUCERS
SERIES: THE CO-SIGN
To promote Rémy Martin’s mission to bring the brand perspective of “collective achievement” to life by supporting next generation music producers, Live Nation amplified ‘The Co-Sign’ through development of a press strategy to steadily reach a discerning hip-hop audience over the course of a year. From highlighting the national contest and creating buzz around regional events, to gaining coverage of Big Sean & Mustard crowning the winner, we helped drive participation and build affinity for Rémy 1738 in front of a targeted audience with press placements in publications including Complex, BET, and Vibe.
HILTON HONORS CONCERT SERIES
Live Nation’s partnership with Hilton comes to life through incredible live music experiences and exclusive artist connections curated for Hilton Honors members. We partnered with the media to reinforce Hilton’s unique value to members and positioning as a leading innovator in loyalty with strategic press placements in publications including Billboard, People, and Pollstar.