The Beauty of Live Study
LIVE EVENTS ARE A PLAYGROUND
Live music events continue to be a playground for self-expression and a platform for emerging cultural trends. We caught up with Gen Z and millennial fans across the US and UK to surface insights on the increasingly important roles makeup and skin care play for both women and men before, during, and after music festivals and concerts. In doing so, we uncovered rising expectations around sustainability, how men are stepping up their skincare game and what all live music fans ultimately want from beauty brands throughout the journey to live and beyond.
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